Hi, I’m Joaquin.

I've spent 15 years working in environments where consumer behavior happens in real-time—luxury retail (Diesel, Jo Malone, Barney’s New York), boutique hotels (Gansevoort, AKA Nomad, Hotel Dena), and New York's barbershop and streetwear culture (Church California, Neighborhood Cut & Shave).

I’ve watched thousands of purchase decisions. Studied what builds brand loyalty. Noticed the gap between what brands promise and what customers actually responded to.

Now I'm formalizing my field experience into brand strategy expertise—focusing on consumer psychology, behavioral marketing, and how culture shapes commerce.

This site documents my transition: real work I'm doing now, brands I'm studying, and my perspective on what makes customers commit to one brand over another.

Currently building social presence for Outsiders BK while working as a Residential Concierge in Greenpoint.

Let's Connect

  • Marketing professional with 9+ years in client service and marketing. Proven success in boosting customer satisfaction and increasing brand engagement. Skilled in digital marketing initiatives and cultivating a strong brand identity.

    Click here

  • Awarded this certificate of achievement for the successful completion of an Acadium Apprenticeship with mentor Clarrie Johnson.

  • The bearer of this certificate is hereby deemed fully capable and skilled in content marketing. They have been tested on best practices and are capable of applying them to long-term content planning, content creation, promotion, and analysis, and increasing results through growth marketing.